Why buy our clarity enhanced diamonds? QualityAffordability.Certified
Clarity enhanced diamonds are a way of taking something that's good and making it sparkle. you get the same clarity as a diamond that is twice as expensive and just as nice.
Who Are We?
We are a family business, with more than 45 years experience in the diamond industry. It all began with our father, Mr. Joseph Faust, who was one of the pioneers in the revolutionizing of the diamond industry. With the invention of the miraculous enhancement technology, by which diamonds with inclusions are upgraded, Mr. Faust, in the early seventies of the 20th century, mastered this area of expertise and served in one of the three leading companies that received the official franchise for this technology. Mr. Faust mastered the laser drilling and fracture filling applications, and eventually established his own company called "Si-im". Years later, his son, Mr. Netanel Faust, expanded the commercial side of the marketing of such diamonds, under a new family company called "Avnei Hachoshen", established in XXXX. The site "clarity enhanced" (clarity-enhanced.com) is owned by "Avnei Hachoshen"."Avnei Hachoshen" has remained a family business, with Mr. Netanel Faust as the current CEO and founder.
Avnei Hachoshen The Second Revolution.
Avnei Hachoshen has contributed immensely to facilitating access to clarity enhanced diamonds in global markets, by the use of modern online platforms. In the beginning years, high quality clarity enhanced diamonds were marketed only by professional diamond traders with direct access to stocks in the diamond exchange. With the establishment of "Avnei Hachoshen", with daughter offices in three continents, these diamonds became more accessible. Further, with the entrance into the online e-commerce market, these diamonds have become publicly available. Avnei Hachoshen is one of the leaders of this "accessibility revolution". The second area of pioneer work by this family enterprise.
One word about the revolutionary enhancement technology - enhancement technology was a revolutionary invention which facilitated the upgrading of the clarity of diamonds. The diamonds are clarity upgraded by the insertion of a unique substance, of the same optical properties as the diamond, enabling light to pass through the inclusion, making the inclusion invisible to the naked eye. As most natural diamonds are mined from earth with natural blemishes and inclusions, this was a turning point in the improving of natural diamonds. The original inventors of the various treatment technologies kept the secrets of this proprietary technology very close to chest. The knowledge was passed from father to son.
We believe in the reinforcement of ethical and moral values in the diamond industry. For that reason we have a few guiding principles: (a) We market conflict-free diamonds only. (b) We oppose the limitation of clients according to the volume of their business, so we accept customers of any volume, whether you are a large scale retailer or a private consumer. Everybody is welcome to be part of our enterprise and success. (c) We aspire to promote increased honesty and trustworthiness in the diamond industry. For that reason, we stand proudly with our high quality diamonds, offering a life time warranty on the treatment process of all our diamonds. Our diamonds are sold certified by an independent laboratory and girdle inscribed.
During the past few years, as the online purchase of loose diamonds has become very popular, our doors have opened to the global community at large. Yet, as a family business, we still believe in personal human interaction as the best method of doing business. Especially when it comes to diamonds, which are so personal and intimate. Although we use website interfaces, we use them as a means for making personal contact. Our motto and guiding principle is to assure personal human contact. We attempt to assign every customer, whether from the web or from our public outlets, a personal human account manager as soon as possible.